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Featured New Ford Inventory

2023 Ford F-150 Tremor™

2023 Ford F-150 Tremor™

Stock #: A41160

Offer Expires 5/31/2024

  • List Price $73,020
  • Dealer Discount: -$6,011
  • Sale Price $67,009
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2023 Ford F-150 Platinum

2023 Ford F-150 Platinum

Stock #: A21632

Offer Expires 5/31/2024

  • List Price $78,890
  • Dealer Discount: -$6,011
  • Sale Price $72,879
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2023 Ford F-150 XLT

2023 Ford F-150 XLT

Stock #: E39612

Offer Expires 5/31/2024

  • List Price $63,860
  • Dealer Discount: -$6,011
  • Sale Price $57,849
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2023 Ford E-Transit Cargo Van

2023 Ford E-Transit Cargo Van

Stock #: B56221

Offer Expires 5/31/2024

  • List Price $59,180
  • Sale Price $59,180
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2023 Ford F-150 XLT

2023 Ford F-150 XLT

Stock #: F19474

Offer Expires 5/31/2024

  • List Price $58,965
  • Dealer Discount: -$6,011
  • Sale Price $52,954
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2024 Ford Expedition Max XLT

2024 Ford Expedition Max XLT

Stock #: A01017

Offer Expires 5/31/2024

  • List Price $73,495
  • Dealer Discount: -$1,500
  • Sale Price $71,995
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2023 Ford F-150 XLT

2023 Ford F-150 XLT

Stock #: C98217

Offer Expires 5/31/2024

  • List Price $83,160
  • Dealer Discount: -$6,011
  • Sale Price $77,149
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2023 Ford F-150 LARIAT

2023 Ford F-150 LARIAT

Stock #: C81696

Offer Expires 5/31/2024

  • List Price $70,795
  • Dealer Discount: -$6,011
  • Sale Price $64,784
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2023 Ford Mustang Mach-E Premium

2023 Ford Mustang Mach-E Premium

Stock #: A73728

Offer Expires 5/31/2024

  • List Price $51,395
  • Dealer Discount: -$3,000
  • Sale Price $48,395
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2023 Ford Mustang Mach-E Premium

2023 Ford Mustang Mach-E Premium

Stock #: A81832

Offer Expires 5/31/2024

  • List Price $57,390
  • Dealer Discount: -$3,000
  • Sale Price $54,390
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2023 Ford F-150 XLT

2023 Ford F-150 XLT

Stock #: F70150

Offer Expires 5/31/2024

  • List Price $60,595
  • Dealer Discount: -$6,011
  • Sale Price $54,584
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2024 Ford Mustang EcoBoost Premium

2024 Ford Mustang EcoBoost Premium

Stock #: 118284

Offer Expires 5/31/2024

  • List Price $39,825
  • Sale Price $39,825
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2023 Ford F-150 XLT

2023 Ford F-150 XLT

Stock #: F94674

Offer Expires 5/31/2024

  • List Price $59,275
  • Dealer Discount: -$6,011
  • Sale Price $53,264
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2023 Ford F-150 Lightning LARIAT

2023 Ford F-150 Lightning LARIAT

Stock #: G46142

Offer Expires 5/31/2024

  • List Price $79,015
  • Dealer Discount: -$7,500
  • Sale Price $71,515
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2024 Ford Edge SEL

2024 Ford Edge SEL

Stock #: A56505

Offer Expires 5/31/2024

  • List Price $43,920
  • Dealer Discount: -$1,500
  • Sale Price $42,420
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2022 RAM 1500 Laramie

2022 RAM 1500 Laramie

Stock #: TP235858

Offer Expires 5/31/2024

  • Retail Price: $55,450
  • $42,567
  • YOU SAVE: $12,883
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2021 Ford F-150 XLT

2021 Ford F-150 XLT

Stock #: B77230A

Offer Expires 5/31/2024

  • Retail Price: $43,450
  • $29,608
  • YOU SAVE: $13,842
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2015 GMC Sierra 3500HD available WiFi Denali

2015 GMC Sierra 3500HD available WiFi Denali

Stock #: TP593414

Offer Expires 5/31/2024

  • Retail Price: $52,450
  • $43,176
  • YOU SAVE: $9,274
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2019 Jeep Wrangler Unlimited Rubicon

2019 Jeep Wrangler Unlimited Rubicon

Stock #: TP525108

Offer Expires 5/31/2024

  • Retail Price: $38,450
  • $33,447
  • YOU SAVE: $5,003
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2015 Jeep Grand Cherokee Laredo

2015 Jeep Grand Cherokee Laredo

Stock #: C13253B

Offer Expires 5/31/2024

  • Retail Price: $12,750
  • $9,209
  • YOU SAVE: $3,541
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2024 Ford Mustang GT Premium

2024 Ford Mustang GT Premium

Stock #: TP410515

Offer Expires 5/31/2024

  • Retail Price: $59,995
  • $57,410
  • YOU SAVE: $2,585
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2022 Ford Explorer XLT

2022 Ford Explorer XLT

Stock #: A93030C

Offer Expires 5/31/2024

  • Retail Price: $30,995
  • $27,834
  • YOU SAVE: $3,161
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2022 Ford Expedition Limited

2022 Ford Expedition Limited

Stock #: A55522A

Offer Expires 5/31/2024

  • Retail Price: $73,045
  • $49,876
  • YOU SAVE: $23,169
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2022 Ford F-150 XLT

2022 Ford F-150 XLT

Stock #: B93493A

Offer Expires 5/31/2024

  • Retail Price: $45,450
  • $42,182
  • YOU SAVE: $3,268
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2019 Ford Fusion Titanium

2019 Ford Fusion Titanium

Stock #: TP240992

Offer Expires 5/31/2024

  • Retail Price: $19,995
  • $17,988
  • YOU SAVE: $2,007
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2021 GMC Sierra 1500 AT4

2021 GMC Sierra 1500 AT4

Stock #: B72284B

Offer Expires 5/31/2024

  • Retail Price: $54,750
  • $50,788
  • YOU SAVE: $3,962
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2022 Jeep Wrangler Unlimited High Tide

2022 Jeep Wrangler Unlimited High Tide

Stock #: G36063A

Offer Expires 5/31/2024

  • Retail Price: $49,995
  • $46,984
  • YOU SAVE: $3,011
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2021 GMC Sierra 1500 AT4

2021 GMC Sierra 1500 AT4

Stock #: B72284B

Offer Expires 5/31/2024

  • Retail Price: $54,750
  • $50,788
  • YOU SAVE: $3,962
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2021 Ford Ranger XL

2021 Ford Ranger XL

Stock #: TPD35742

Offer Expires 5/31/2024

  • Retail Price: $32,450
  • $29,934
  • YOU SAVE: $2,516
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2024 GMC Sierra 2500HD AT4

2024 GMC Sierra 2500HD AT4

Stock #: A31756A

Offer Expires 5/31/2024

  • Retail Price: $86,095
  • $82,544
  • YOU SAVE: $3,551
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Free Pick Up & Delivery

Free Pick Up & Delivery

Offer Expires 5/31/2024

Get Special

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.

The Works

The Works

Offer Expires 5/31/2024

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Get Special

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Military & Front Line Responders Discount

Military & Front Line Responders Discount

Offer Expires 5/31/2024

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Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.

Free Mobile Service

Free Mobile Service

Offer Expires 5/31/2024

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Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.

Check Engine Light Diagnosis

Check Engine Light Diagnosis

Offer Expires 5/31/2024

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Get Special

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Brake Service

Brake Service

Offer Expires 5/31/2024

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Get Special

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Lifetime Brake Pad Guarantee*

Lifetime Brake Pad Guarantee*

Offer Expires 6/30/2024

Schedule Service Print


*Available for Motorcraft® brake pads purchased after 7/1/14. Nontransferable. Replacement requires a copy of the original repair order and completion of any other necessary brake service, such as brake rotor service. Motorcraft brake pads must be installed by a U.S. Ford Dealership, Lincoln Retailer, or Quick Lane® technician to be covered. Pads only; labor costs not included. Commercial delivery vehicles, taxi, limousine, postal, police, tow trucks, racing, and emergency vehicles are excluded. Restrictions and exclusions apply. See Service Advisor for details. Quick Lane® and Motorcraft® are registered trademarks of Ford Motor Company.

Get everyday special financing on vehicle service with the FordPass® Rewards Visa® card. *

Get everyday special financing on vehicle service with the FordPass® Rewards Visa® card. *

Offer Expires 6/30/2024

Schedule Service Print

Enjoy 0% Intro APR* for six billing cycles from the date of purchase on Ford Dealership purchases over $499. Earn 11,000 FordPass Rewards Points** after your first purchase. After your six billing cycles expire, you have a variable APR of 23.24%-30.24% based on the prime rate, depending on how you meet our credit criteria.

Important Information

Please see the Summary of Credit Terms for important information on rates, fees, costs, conditions, and limitations. Minimum monthly payments required.

Please note you must pay your entire statement balance (with the exception of purchases made with this promotional rate during its promotional rate period) in full by the payment due date each month to avoid being charged interest on new non-promotional purchases from the date those purchases are made.

Special Financing Offer Details: Purchases in which single or multiple items are purchased in the same transaction totaling at least $499.00 at Ford Dealerships will be referred to as “Eligible Purchases” in your Summary of Credit Terms. All transactions are subject to approval. Accounts are eligible only if they are open, in good standing, and not already subject to special terms. All other terms of your account remain in effect. Minimum monthly payments required.

*For additional information about Annual Percentage Rates (APRs), fees, and other costs, see the Summary of Credit Terms.

**See the FordPass® Rewards Visa® Terms and Conditions in the Summary of Credit Terms. Points are not redeemable for cash or check. Please see the FordPass Rewards Program terms and conditions at FordPassRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Must be enrolled in FordPass Rewards.

Cards are issued by First National Bank of Omaha (FNBO®), pursuant to a license from Visa U.S.A., Inc. Visa and Visa Signature are registered trademarks of Visa International Service Association and used under license.

Motorcraft® Warranty: Two years. Unlimited mileage. Includes labor. *

Motorcraft® Warranty: Two years. Unlimited mileage. Includes labor. *

Offer Expires 6/30/2024

Schedule Service Print

Motorcraft parts are covered for a full two years with unlimited mileage. Even limited labor costs are included. *

*See your U.S. dealer for a copy of the limited warranty. Motorcraft® is a registered trademark of Ford Motor Company.

Ford Parts Warranty: Two years. Unlimited mileage. Includes labor. *

Ford Parts Warranty: Two years. Unlimited mileage. Includes labor. *

Offer Expires 6/30/2024

Schedule Service Print

Ford Parts are covered for a full two years with unlimited mileage. Even limited labor costs are included. *

*See your U.S. dealership for a copy of the limited warranty.

Tony Serra Ford
40905 Highway 280 , Sylacauga, AL 35150
Service: 256-245-5000

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.