About Tony Serra Ford in Sylacauga, AL, Serving Alexander City and Greater Birmingham Area


Tony Serra Ford in Sylacauga, AL - serving Alexander City and Greater Birmingham Area - is a new and used car dealership that takes care of all your automotive needs under one roof. Whether you need a new Ford, a quality pre-owned vehicle, financing, service, or parts, we'll always do everything we can to make sure you're completely satisfied. We're proud that our locally-owned, family-operated dealership is part of the Serra Automotive Group, which has taken care of car shoppers for 34 years. 

Placing our customers first is our core value. We are uncompromising in our commitment to providing the finest ownership experience. When you buy with us, you won't find any hidden fees or sales gimmicks; you'll always get our Bottomline Price the every time. We give you a 72-hour Love It or Leave It exchange policy, a 30-Day Low Price Protection Guarantee, a free lifetime powertrain limited warranty, hassle-free trade-ins, and more. We spell it all out for you in our Serra Promise - unmatched value, unmatched selection, and an unwavering commitment to customer satisfaction. Whether you are a long-time customer or you're stepping onto our lot for the first time, we'll work tirelessly to address your needs and to provide you with the best experience.

We understand that developing great relationships matters the most. We take a no-nonsense approach to helping people have great buying experiences, and that's why we have so many convenient online features here on our website. You can browse our new and used inventories, value your trade-in, apply for financing, schedule your service appointment, or order parts, from the comfort of your own home - 24 hours a day, 7 days a week. When you need to talk to us, call us at 888-867-5259 or visit us at 40863 US Hwy 280, Sylacauga, AL 35150.



Tony Serra Ford

40903 US Hwy 280
Directions Sylacauga, AL 35150

  • New: 888-867-5259
  • Service: 888-863-2175
  • Parts: 888-717-0667

Showroom Hours

  • Monday 9:00 am - 7:00 pm
  • Tuesday 9:00 am - 7:00 pm
  • Wednesday 9:00 am - 7:00 pm
  • Thursday 9:00 am - 7:00 pm
  • Friday 9:00 am - 7:00 pm
  • Saturday 9:00 am - 6:00 pm
  • Sunday Closed
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