Tony Serra Ford in Sylacauga, AL serving Talladega, AL

New Ford & Used Auto Dealer Serving Talladega, AL | Tony Serra Ford

Tony Serra Ford is a new Ford and used car dealer that provides the residents in Talladega, AL, the best customer service for every automotive need. On our dealership lot, you'll find an outstanding selection of Fords and pre-owned vehicles, as well as auto financing, vehicle service and repairs, and genuine Ford parts. We're proud to be a member of the Serra Automotive family, which opened its first store in 1981. Over the next 36 years, the company opened many new dealerships throughout Alabama and continues to perfect the art of superior customer service. One such advantage is our Serra Promise - providing unmatched value, unmatched selection, and an unwavering commitment to customer satisfaction with our 72-hour exchange policy, our no-hassle trade promise, a lifetime limited powertrain warranty, and more.

Incorporated in 1835, Talladega has a population of over 15,000 residents. The name harkens back to the Muscogee Native Americans, (also known as Creek) who lived in this area before non-native settlers arrived, and means "town border," relating its location on the border between the Creek and Natchez Indians. In addition to the many buildings downtown included on the National Register of Historic Places, residents and racing fans make the trip to Talladega Superspeedway and the International Motorsport Hall of Fame, located just north of the city, as well as the Davey Allison Memorial Walk of Fame, which takes up an entire city block in downtown Talladega.

Tony Serra Ford is a 30-minute drive from Talladega, AL.                                               

  • From N Spring Street, turn right at the 2nd cross street onto W Battle Street toward AL-21 S.                      
  • Turn left to stay on AL-21 S. Continue on AL-21 S.                      
  • Turn right onto W 10th Street and continue straight.                       
  • Turn right onto Seminole Ave then turn left at the 1st cross street onto Alabama Ave. 
  • Turn left onto Old U.S. 280 E then turn right onto James Payton Blvd and continue on.
  • Turn right onto US-231 N/US-280 W. 
  • The destination will be on your right in 0.2 miles, 40863 US Hwy 280.

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