Tony Serra Ford in Sylacauga, AL serving Pell City, AL

New Ford & Used Auto Dealer Serving Pell City, AL| Tony Serra Ford

Tony Serra Ford is a new Ford and used car dealer that provides the residents in Pell City, AL, the best customer service for every automotive need. On our dealership lot, you'll find an outstanding selection of Fords and pre-owned vehicles, as well as auto financing, vehicle service and repairs, and genuine Ford parts. We're proud to be a member of the Serra Automotive family, which opened its first store in 1981. Over the next 36 years, the company opened many new dealerships throughout Alabama and continues to perfect the art of superior customer service. One such advantage is our Serra Promise - providing unmatched value, unmatched selection, and an unwavering commitment to customer satisfaction with our 72-hour exchange policy, our no-hassle trade promise, a lifetime limited powertrain warranty, and more.

Railroad investors founded and incorporated Pell City in May 1891, naming the city after George Hamilton Pell of New York, who was one of the investors. The Pell City Historic District spans over two blocks and several buildings, and National Register of Historic Places added the Downtown District to its listings on October 29, 2001.

Tony Serra Ford is about a 45-minutes drive from Pell City, AL.

  • Head east on Cogswell Ave toward 19th Street S. 
  • Turn right at the 1st cross street onto 19th Street S.
  • Turn right onto US-231 S/Martin Street S.
  • Turn left onto US-231 S/US-280 E.
  • The destination will be on your left, 40863 US Hwy 280.

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