Tony Serra Ford in Sylacauga, AL serving Auburn, AL

New Ford & Used Auto Dealer Serving Auburn, AL | Tony Serra Ford

Tony Serra Ford is a new Ford and used car dealer that provides the residents in Auburn, AL, the best customer service for every automotive need. On our dealership lot, you'll find an outstanding selection of Fords and pre-owned vehicles, as well as auto financing, vehicle service and repairs, and genuine Ford parts. We're proud to be a member of the Serra Automotive family, which opened its first store in 1981. Over the next 36 years, the company opened many new dealerships throughout Alabama and continues to perfect the art of superior customer service. One such advantage is our Serra Promise - providing unmatched value, unmatched selection, and an unwavering commitment to customer satisfaction with our 72-hour exchange policy, our no-hassle trade promise, a lifetime limited powertrain warranty, and more.

The Auburn area first received non-native settlers in the 1830s, who wanted to establish a religious and educational center. In 1839, Auburn was incorporated and the building of many churches and schools soon followed, including the East Alabama Male College in 1859, which we know of today as Auburn University. Unfortunately, the city endured decades of hardship during both the Civil War and the Great Depression; however, World War II brought Auburn out of its adversity. Today, the city's population is estimated at over 63,000 residents who have an abundance of arts, cultural, and recreational activities. Auburn is home to the beautiful Jule Collins Smith Museum of Fine Art, the Auburn Area Community Theater, 16 public parks, and, most notably, the NCAA Division I Auburn Tigers athletics.

Tony Serra Ford is just over an hour away from Auburn, AL

  • Head west on Mitcham Ave toward N College Street.
  • Turn right onto N College Street.
  • Continue onto AL-147 N.
  • Turn left onto US-280 W.
  • In 60.7 miles, the destination will be on your right, 40863 US Hwy 280.
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